Persuasive Speech For Nike - 840 Words

 ¨You can sell ice to an eskimo. ¨ Ever since I was a youngster, people have always told me how much potential I had to be a salesman. Such remarks provoked me to investigate the means by which an ad is persuasive and able to influence someone to buy a product. Through diligent effort, I learned that having a catchy slogan can persuade someone to support a business or organization. Of all of the slogans in todays society, from McDonald’s to Walmart’s, the slogan that stands out to me happens to be Nikes,  ¨Just do it. ¨ In a commercial aired on the 25th anniversary of the slogan, the theme is to  ¨Just do it ¨ even if the odds are in favor of your opponent. The 90-second commercial begins by picturing average athletes who are pressured†¦show more content†¦A major component of the commercial is a sense of pride and accomplishment. Many people strive to be the best on the field or on the court, which is why many viewers around the world are ab le to relate to this commercial. Additionally, the advertisement uses humor as a means of connecting with the audience as well. About halfway through the video, the narrator convinces the viewer that if he can ride a bike then he can also ride a bull. Including humorous instances throughout the video provokes laughter and keeps the viewer watching. Finally at the conclusion, the director throws a curveball at the viewer, challenging him to try to beat LeBron James at the end of the advertisement. To think that someone would beat the King in a dunk contest is irrational; however, the comparison is intended to show that anything is possible, you must  ¨Just do it. ¨ Most notably, Nike effectively establishes its credibility, which helps the company to sell the viewer more than just what they have to offer. During the advertisement Nike proves to its audience why they have been trusted for years. For decades, Nike has made their franchise the predominant leader in the sportin g goods industry. First off, the ad is based around the slogan that has been around for over 25 years:  ¨Just do it. ¨ It is important that the company assures the viewers ´ confidence in purchasing and using the products Nike produces. In an article from USAShow MoreRelatedMy Shiny New Shoes1487 Words   |  6 Pagessuperstars Dwayne Wade and Chris Bosh in South Beach, Miami. The sports world was left in disarray as the overwhelming negative response circulated the country. James turned the negative feedback he received from his decision to the theme of his Nike commercial. Nike dropped â€Å"Rise† on Oct. 27, 2010 and in 90 seconds; the ad manages to touch on LeBron’s decision and the entire negative backlash. The commercial portrays a man simply trying to do what is best for his career and life in general, while beingRead MoreHow Media And Its Effects On The Audience s Decisions Essay1973 Words   |  8 Pagesamount of audience and become an influence on their decisions as much as possible. The platforms that media uses to reach their audience is through radio, television, newspapers, magazines, billboards, films, books, and internet. One of the most persuasive tools that media uses to influence people is by advertisement. The image and messages in advertising are all scripted to become an impact on the audience’s decisions in life. However, media is challenged by other contradictory advertisements thatRead MoreCelebrity Endorsement on Consumer Behaviour: an Adidas Case Study3093 Words   |  13 Pagesendorser infers meaning from the culturally created world, such as Harrison ford’s heroic persona or Julia Roberts’s romantic persona. As a result, in the endorsement process the cultural meanings move from the celebrity to the product, in the form of; speech, contiguity, closeness and similarity. Arnould et al make a final point of a previous study conducted where researchers found that the meaning connected to previously unendorsed products such as towels and DVD players changed dramatically when theyRead MoreHow Tv Commercials Influence Consumer Cosmetic Products Purchasing Decisions18056 Words   |  73 Pagesadvertisements: based on AIDA model 44 5.2 Impact of TV commercial elements 46 5.3 Summary 48 Chapter Six: Conclusion 50 6.1 Summary of study 50 6.2 Recommendations for SK-II 54 6.2.1 Product brand 54 6.2.2 Product presenters 56 6.2.3 Persuasive messages 57 6.3 Research limitation and recommendations for further studies 58 6.3.1 Research limitation 58 6.3.2 Recommendation for further studies 59 Table 1 29 Table 2 41 Table 3 42 Table 4 43 Table 5 45 Figure 1 30 Appendix one 68 AppendixRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesa book that can help transform dry and rather remote concepts into practical reality, and lead to lively class discussions, and even debates. In the gentle environment of the classroom, students can hone their analytical skills and also their persuasive skills—not selling products but selling their ideas—and defend them against critical scrutiny. This is great practice for the arena of business to come. NEW TO THIS EDITION In contrast to the early editions, which examined only notable mistakesRead MoreCulture in Marketing Essay4606 Words   |  19 PagesEven a tiny country such as Switzerland has for separate languages. The melting pot character of the Israli population accounts for some 50 languages. A Tel Aviv commentater says that even though Hebrew has become negotiable instrument of daily speech this has yet to be converted into advertising idiom. In industrialized countries such as Canada and Sweden, advertising copy in general contains more writing and technical info because most consumers have a high level of literacy and education andRead MoreBrand Building Blocks96400 Words   |  386 Pagescore brand values and associations. Core brand values are those attributes and benefits that come to characterize all the products in the brand line and, as a result, are those with which consumers often have the strongest associations. For example, Nike has expanded from running shoes to other athletic shoes, athletic clothing, and athletic equipment, strengthening its associations to peak performance and sports in the process. Another type of association that may be improved by successfulRead MoreInterview Questions and Answers16418 Words   |  66 Pagesdo you believe are most viable and why? This is also a good place to ask the interviewer for his or her opinion. Id say no. Im not interested in other players in this industry. I want to work for Nike because I won a number of races wearing the Nike brand. Because of my positive experience with Nike, I know Id be convincing selling your product to retailers. Whats your dream job? This is your ideal chance to sell your aptitudes that fit the job description. Show an interest in finding new waysRead MoreDeveloping Management Skills404131 Words   |  1617 Pagestime? 3. Would the students start protesting even more if the principal stopped the newspaper? 4. When the welfare of the school is threatened, does the principal have the right to give orders to students? 5. Does the principal have the freedom of speech to say no in this case? 6. If the principal stopped the newspaper, would he be preventing full discussion of important problems? 7. Would the principal’s stop order make Rami lose faith in him? 8. Is Rami really loyal to his school and patriotic toRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesCommunication 341 †¢ Nonverbal Communication 341 Organizational Communication 342 Formal Small-Group Networks 343 †¢ The Grapevine 343 †¢ Elec tronic Communications 345 †¢ Managing Information 349 Choice of Communication Channel 350 xiv CONTENTS Persuasive Communications 351 Automatic and Controlled Processing 351 †¢ Interest Level 352 †¢ Prior Knowledge 352 †¢ Personality 352 †¢ Message Characteristics 352 Barriers to Effective Communication 353 Filtering 353 †¢ Selective Perception 353 †¢ Information

Women(KAFA) Free Essays

In the Ad they are showing the effects of verbal abuse on women. They are trying to do something about it and raise awareness to all form of abuse, which is not always physical. They are showing a place where women can go to, someone who would help and do something about it. We will write a custom essay sample on Women(KAFA) or any similar topic only for you Order Now Most of the women don’t talk about being abused because they are afraid of the disgrace. The women are being abused because of the Idea that men have that once they are married to them they became their property; they get to do whatever they want to do to them. KAFA are trying to enlighten the people and let them getting a little bit wiser about women’s rights and they are now going to help abused women. All what women have to do Is to call them and tell what she is suffering from. The tone they are using here serious, because this situation is becoming all over the place and no one seems to bat an eye about, shocking; because this abuse will live for many years with the woman and hunt her down and spoils every moment of happiness that she ever dreamt of having and that could to lead hem to commit suicide. With KAFA they don’t have to suffer in silence they will give them help. KAFA Is looking for a better society where all Its citizens live free of violence and where they have equality. In general KAFA started to make these Ads to spot the light on certain behaviors in our culture. They are trying to get us on track to recognize women’s rights. One factor Is that women are considered some kind of slave for the men desires. Another factor is that the women role is shortened as an indoor role only. However, woman is an ffective fgure in society she could do any thing as better as men. The biggest factor that led to this campaign Is the Arab Spring; after what happened In the region has opened the eyes wide open to see that we are In the phase of changing. Therefore; women became part of the Arab Spring and now they have central role in that transition. In KSA women now have the right tovote In Saudi parliament that only means one thing, which is we are at the doorstep of new era of a democratic world. All of these factors helped to create this organization to increase awareness of Women’s rights. The main thing KAFA Is trying to advocacy and builds awareness of women’s status and issues in our region, for a better tomorrow with equality. This organization is all about having a better society with no violence and women slavery. This civil society organization Is looking to mitigate the causes and results of violence and exploitation of women through advocacy and lobbying. The message for women in this Ad is you dont have to suffer from verbal abuse or any other kind; we are here to get you out of the gutter. Dont stay In the shade come to the bright side. I nls AO was a consequence 0T wnat Is nappenlng lately In tne region, wnlcn Is tne Arab Spring. All of the Arab countries that suffered from dictatorship are now up against their regimes. It is started from Tunisia all the way to Yemen. The people are claiming their rights, democracy and fair elections etc. Several countries from the region are undergoing fundamental transitions, including holding elections, making new Constitutions, new laws and establishing mechanisms for transitional Justice. The outcome and the results of these processes are critical and very sensitive for the rights of women and their status in the new era of democracy. The Arab uprising has empowering women to claim a wider and larger presence and role in the public, and that is a revolutionary thing, and that is a good thing to exclude the decades of gender stereotyping. The position of the women has been difficult. In 2002 the first Arab Human Development Report cited the lack of women’s rights is caused of, lack of political freedoms and poor education, that hampered the region’s progress. Nowadays, Women and men are seeking human rights, Justice and equality after decades of dictatorship. That thing yielded of making companies who afraid of excluding women from the revolution because the revolution impact on women still unclear. Most of the people in the revolution are hoping this revolution will boosts women’s rights, but the outcome still didn’t match up their expectations. Some Islamic-extremes parties that have been raised to the authorities are considered as a threat to women’s rights. In these rough days women is playing a very important role n the revolution. In Libya women smuggled medicine, weapon all of that Just to help the rebels and prove that they are helpful and could be an important part in their revolution. Even now while the situation still raging some people start a revolution inside of revolution all that Just to keep women’s rights within the aims of the main revolution. KAFA made these Ads to spot the light on women abusing. It is not same any more the abusing is not physical it took another shapes nowadays; it became verbal, insulting women with hurtful words. Therefore; they are trying show what they are fighting for and it’s a thing people should be up against the same as the dictatorship regime. A lot of doubt that the women case will remain the same as it was before because men are looking for their own sake. Consequently; organizations all around the region including KAFA are making people aware to not forget women in our revolution and that we are standing for the same case and it is a chance to write a new chapter in our history of freedom and equality with no sexism and gender stereotyping. Eventually stop women abusing. How to cite Women(KAFA), Papers

Rene Decartes Essay Example For Students

Rene Decartes Essay Descartes is famed by is familiar notion, I think therefore I am (Cogito, ergo sum. ). It is a conclusion he has reached in his second meditation after much deliberation on the existence of anything certain. After he discovers his ability to doubt and to understand , he is able to substantiate his necessary existence as a consequence. What we doubt or understand may not ultimately correspond, but we can never be uncertain that we are in the process of thought. This idea is a major component in Descartes proof of the external world. He relies on the existence of a non-deceiving God to ensure that an external world exists after calling it into doubt by the invocation of the dream argument. In this argument, Descartes suggests the possibility that none of our ideas are caused by external objects and therefore, such objects may not exist. He also raises the idea of a demon that may deceive us and allow us to perceive what is not really there. Although he assures himself of his own existence by his modes of thought, he remains uncertain of the reality of an external world. He doubts whether there is anything of material substance that provokes thought within him rather than it being conceived in his mind completely independent of anything else. Descartes then considers those reasons that have inclined him to believe these material things exist in the past. I know by experience that these ideas do not depend upon my will, nor consequently upon myself, for often I notice them against my will. .. I feel heat, and therefore I believe that this feeling or idea of heat comes to me from something other than myself, namely from the fire I am near. Nothing is more obvious than the judgment that this object (rather than something else) grafts its likeness on to me. Since however, he has called upon anything to be false that provokes any doubt he does not believe this explanation to be enough for the proof of the external world. Relying on this sort of natural impulse has led him astray in the past, so what is to keep it from happening all the time. He also calls upon the dream argument in this instance. Ideas come to be in dreams independent of external objects and perhaps this is true of ideas when we are awake. It seems that Descartes finds it necessary to first establish the existence of a non-deceiving God before he can be assured of the existence of anything beyond himself and his mode of thought. He does this by the rationalization that his perception of God is that of a perfect being. In order for a being to be perfect it must exist. Since he himself is an imperfect being, he can not conceive the idea of perfection on his own. Therefore, it must have come from some other faculty that must be perfect, which is God. It is after his proof of the existence of God that Descartes comes to accept that clear and distinct ideas can be trusted. After this deliberation his process of coming to the existence of an external world seems rather direct. I have the clear perception that material objects exist. Since I have already determined that God is not deceiving me nor my perceptions, my perceptions can be trusted as being actual. If my perceptions of material objects and an external world are actual, then they must exist. But this external reality is different from our reality of thought. It becomes dualistic by the idea of two separate substances. .u6571a991cddf8d4c5e7cc94dfd4e4f0e , .u6571a991cddf8d4c5e7cc94dfd4e4f0e .postImageUrl , .u6571a991cddf8d4c5e7cc94dfd4e4f0e .centered-text-area { min-height: 80px; position: relative; } .u6571a991cddf8d4c5e7cc94dfd4e4f0e , .u6571a991cddf8d4c5e7cc94dfd4e4f0e:hover , .u6571a991cddf8d4c5e7cc94dfd4e4f0e:visited , .u6571a991cddf8d4c5e7cc94dfd4e4f0e:active { border:0!important; } .u6571a991cddf8d4c5e7cc94dfd4e4f0e .clearfix:after { content: ""; display: table; clear: both; } .u6571a991cddf8d4c5e7cc94dfd4e4f0e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6571a991cddf8d4c5e7cc94dfd4e4f0e:active , .u6571a991cddf8d4c5e7cc94dfd4e4f0e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6571a991cddf8d4c5e7cc94dfd4e4f0e .centered-text-area { width: 100%; position: relative ; } .u6571a991cddf8d4c5e7cc94dfd4e4f0e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6571a991cddf8d4c5e7cc94dfd4e4f0e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6571a991cddf8d4c5e7cc94dfd4e4f0e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6571a991cddf8d4c5e7cc94dfd4e4f0e:hover .ctaButton { background-color: #34495E!important; } .u6571a991cddf8d4c5e7cc94dfd4e4f0e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6571a991cddf8d4c5e7cc94dfd4e4f0e .u6571a991cddf8d4c5e7cc94dfd4e4f0e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6571a991cddf8d4c5e7cc94dfd4e4f0e:after { content: ""; display: block; clear: both; } READ: Beyond the dead sea scrolls Essay Descartes establishes a sort of isomorphic state between thought, or the mind, and extension, or matter. The mind takes up no space. It consists of the senses and all modes of thought. Matter, however, takes up space. It can be divided into smaller and smaller components, but it, unlike the mind, has no consciousness. Both, he infers have God as their source because God, alone, exists independent of anything else. But, the substances do not have any contact with each other. Thought is independent of matter just as matter is independent of thought. But, although the two are indeed completely independent of each other, there is constant interaction between the two. This is the essence of Decartes philosophy of dualism. We as humans, consist of both and are therefore, dualistic creatures. We have a mind and we also take up space. Both are crucial to our elements of being, but we will grow old and we can be physically debilitated. But, so long we continue to think and have consciousness, two plus two will always be four and a mile will still be a mile. Bibliography: